Archie D'Cruz is a seasoned editor, writer and designer with intimate knowledge of Bahrain. He worked in Bahrain for six years in the Nineties, and visits the country often.

Archie's Canadian publishing and design firm, A Type Of Magic, has been behind the success of several books including all 11 of The Visitor's Complete Guide travel guide series as well as From Dilmun to Dublin, the book that relived Ali's first Friendship Tour in 2004. He is also Editor of two Canadian magazines, Confidence Bound (a motivational magazine) and Whatever, a general interest bi-monthly with a readership of more than 300,000.

His creative talents can be seen in several major advertising projects, including those for American Express, Electronic Arts, WalMart, Mirage Speakers, Zenith Electronics, Samsung Electronics and UPS.

Archie is the point man for the touring team's diary and pictorial essays, updating the website a couple of times each day. As Web Editor, he will only join the team once the tour is officially complete, possibly in Italy and Greece.